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Our Programs

Webinar Series on Communication Planning

24 sessions   I   36 Hours   I   Interface with Industry   I   Faculty of seasoned professionals

The Learning Journey at L@S

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Now Trending #cPlanner: Course Snapshot

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90 min each (180 min total)

Significance Of Communication Planning

Setting the scene. What is Communication Planning? Why is it important? Who does it?. etc. etc.

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P. Subramaniam

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 90 min

Introduction to Digital Media Ecosystem

Digital space is  non conventional radical media ecosystem yet the principles are same as in traditional !!

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Nishit Kantha

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90 min each (180 min total)

Setting Media Goals

Importance of researches and databases like IRS, BARC, RAM, TAM, to make data-based decisions on media as per objectives is key.

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Muralidharan V.P.

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90 min each (total 180 min)

Developing Digital Strategy and Action Plan

Digital space is  non conventional radical media ecosystem yet the principles are same as in traditional !!

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Nishit Kantha

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90 min each (180 min total)

Concepts and Terminologies

To get the hang of nuances, understanding jargons and industry accepted lingo is important.

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Muralidharan V.P.

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 90 min

Targeting Audience & Retargeting techniques

How AI/ ML empowers us in targeting and identifying intent; IoT and robotics deployment for improved CRM

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Nishit Kantha

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90 min 

Live demonstration session by industry expert on IRS, BARC, RAM, TAM etc.

It is not easy to get a first hand feel of these tools; a rare opportunity!!

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Muralidharan V.P.

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 90 min 

Other IMC Options

Integrated Marketing Communuication (IMC) offers a plethora of exciting opportunities to Brand Custodians which include valuable options like PR (conventional or digital)

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M. Surendran Unni

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90 min each (180 min total)

Audience Targeting

The demographics, beyond demographics or psychographics, who, whom, where, why etc. is the communication targeted?

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Muralidharan V.P.

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90 min

Opportunities in Digital; Jargons & Terminologies

Understanding various families, platforms, tools & technologies, databases etc. of digital mediaspace

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Nishit Kantha

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90 min 

Seasonality & Budgeting

Budgeting is the key, the ROI depends on Budgeting and control, but to decide how to spend is a science, is data driven and not intuition based activity, let's see how?

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P. Subramaniam

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90 min 

Qualitative Factors & Media Interface

Qualitative factors like editorial ambience, add a lot to brand mileage. 'Media interface' is the art of making mass media a brand building partner,

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M. Surendran Unni

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90 min each (180 min total)

Identifying the
Target Markets

The culture and behaviour changes every few 100 miles and that changes the nuances; accuracy desired!!!

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P. Subramaniam

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 90 min

Search Engines, Workflows, & Analytics in Social Media

Importance of Websites, search-engines and social media with respect to  New-gen analytics tools 

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Nishit Kantha

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90 min each (total 180 min)

Evolving the Media Strategy

Tying the ends and closing loop. How everything discussed here dovetails into a strategy is interesting!

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P. Subramaniam

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90 min each (total 180 min 

Recap & Review of the Season

Some topics may require a little more discussion; doubts clarification; project work and presentations

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P. Subramaniam

Need to connect with our Program Coordinator?

Dial +91 98451 78393 or connect with any of the faculty member by e-mail learnatspring@gmail.com

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