Our Programs
Webinar Series on Communication Planning
24 sessions I 36 Hours I Interface with Industry I Faculty of seasoned professionals
The Learning Journey at L@S
Now Trending #cPlanner: Course Snapshot
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90 min each (180 min total)
Significance Of Communication Planning
Setting the scene. What is Communication Planning? Why is it important? Who does it?. etc. etc.
P. Subramaniam
90 min
Introduction to Digital Media Ecosystem
Digital space is non conventional radical media ecosystem yet the principles are same as in traditional !!
Nishit Kantha
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90 min each (180 min total)
Setting Media Goals
Importance of researches and databases like IRS, BARC, RAM, TAM, to make data-based decisions on media as per objectives is key.
Muralidharan V.P.
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90 min each (total 180 min)
Developing Digital Strategy and Action Plan
Digital space is non conventional radical media ecosystem yet the principles are same as in traditional !!
Nishit Kantha
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90 min each (180 min total)
Concepts and Terminologies
To get the hang of nuances, understanding jargons and industry accepted lingo is important.
Muralidharan V.P.
90 min
Targeting Audience & Retargeting techniques
How AI/ ML empowers us in targeting and identifying intent; IoT and robotics deployment for improved CRM
Nishit Kantha
90 min
Live demonstration session by industry expert on IRS, BARC, RAM, TAM etc.
It is not easy to get a first hand feel of these tools; a rare opportunity!!
Muralidharan V.P.
90 min
Other IMC Options
Integrated Marketing Communuication (IMC) offers a plethora of exciting opportunities to Brand Custodians which include valuable options like PR (conventional or digital)
M. Surendran Unni
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90 min each (180 min total)
Audience Targeting
The demographics, beyond demographics or psychographics, who, whom, where, why etc. is the communication targeted?
Muralidharan V.P.
90 min
Opportunities in Digital; Jargons & Terminologies
Understanding various families, platforms, tools & technologies, databases etc. of digital mediaspace
Nishit Kantha
90 min
Seasonality & Budgeting
Budgeting is the key, the ROI depends on Budgeting and control, but to decide how to spend is a science, is data driven and not intuition based activity, let's see how?
P. Subramaniam
90 min
Qualitative Factors & Media Interface
Qualitative factors like editorial ambience, add a lot to brand mileage. 'Media interface' is the art of making mass media a brand building partner,
M. Surendran Unni
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90 min each (180 min total)
Identifying the
Target Markets
The culture and behaviour changes every few 100 miles and that changes the nuances; accuracy desired!!!
P. Subramaniam
90 min
Search Engines, Workflows, & Analytics in Social Media
Importance of Websites, search-engines and social media with respect to New-gen analytics tools
Nishit Kantha
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90 min each (total 180 min)
Evolving the Media Strategy
Tying the ends and closing loop. How everything discussed here dovetails into a strategy is interesting!
P. Subramaniam
90 min each (total 180 min
Recap & Review of the Season
Some topics may require a little more discussion; doubts clarification; project work and presentations
P. Subramaniam
Need to connect with our Program Coordinator?
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Dial +91 98451 78393 or connect with any of the faculty member by e-mail learnatspring@gmail.com